About Prop Firm Stash
The AI intelligence layer for retail traders.
We build AI that teaches traders how markets, firms and rules actually work. StashAI, our first product, is live and already educating the prop-firm space. Next is an AI educator that sits on your desktop and teaches you how investing, risk and personal finance work.
~2,000traders using StashAI
11prop firms covered
10,000+traders educated and guided
StashAIHow does a trailing drawdown work? I keep failing evals on it.
A trailing drawdown follows your highest balance, not your starting one. On a $50K account with a $2,500 trailing drawdown, your floor starts at $47,500. Reach $51,000 and the floor rises to $48,500. It never moves back down.
Account balanceDrawdown floor
Ask about any rule, firm or payout…
Why we exist
Retail trading is booming. Trading education is broken.
Over 300 million people trade online. They learn from scattered courses, influencers, Discord servers and fine print, and most of them lose money doing it. Prop firms make it harder: every firm has its own evaluation rules, drawdown math and payout terms.
The industry profits from confusion. We're building the layer that replaces it with understanding.
70–89%
of retail traders lose money
Mandatory broker disclosures in the EU, UK and US show the same result year after year.
ESMA, FCA, CFTC/NFA disclosures
5–14%
pass a prop-firm challenge
Most evaluations fail on rules traders didn't fully understand, not on bad trades.
FPFX Tech, 300,000+ accounts
2,000+
prop firms worldwide
Each one has different pricing, risk limits and payout structures, and none of it is standardized.
Industry reports, 2025
$1.86B
spent on trading education
Static, one-size-fits-all courses that don't adapt to the trader in front of them.
Stock trading training market, 2025Product 01 · StashAI
StashAI is live and educating the prop-firm space.
An AI co-pilot trained on the official rulebooks of the leading futures prop firms. Traders ask in plain English and get answers grounded in the firm's own rules before they spend money on an evaluation.
~2,000
Traders using StashAI
Grown through education-first content and community, with no paid acquisition.
11
Firms covered in depth
Evaluation rules, drawdowns, payouts and restrictions, kept current as firms change them.
24/7
Free for traders
No course to buy and no paywall between a trader and a straight answer.
Plain-English rule answers
"Can I hold over the weekend?" "When does my drawdown stop trailing?" Clear answers, not a 40-page PDF.
Side-by-side firm comparison
Compare pricing, rules and payout terms across firms in one conversation instead of ten browser tabs.
Grounded in official sources
Answers come from each firm's own documentation, not forum hearsay, so traders can trust what they read.
Explained visually
Drawdowns, profit targets and scaling plans shown as charts, so the concept clicks the first time.
Coverage today
Alpha FuturesApex Trader FundingE8 MarketsEarn2TradeLucid TradingMy Funded FuturesTake Profit TraderThe Trading PitTop One FuturesTopstepTradeify
Product 02 · In development
An AI educator that lives on your desktop and teaches you how money works.
We're taking what we learned from StashAI beyond prop firms. The educator sits beside the apps you already use and teaches the fundamentals: how investing works, what compounding does over decades, and what risk really means for your money. It explains everything at your level, in the moment you need it.
How investing worksRisk & diversificationCompounding & retirementStocks, ETFs & fundsTrading fundamentalsPersonal finance
It speaks
Have a real conversation. Ask out loud how an index fund works or what inflation does to your savings, and hear a clear answer back.
It visualizes
Concepts are drawn on screen as you talk, like compound growth, diversification and risk vs. return, instead of walls of text.
It guides you through your apps
It sees the screen you're on, points to the exact place in your investing or banking app, and explains what it means before you touch it.
Platform & roadmap
Start in prop trading. Scale to all of retail trading.
StashAI is the front door to a wider Prop Firm Stash platform that covers a trader's whole journey: research, learning, purchase and rewards.
Comparison directory
Filter and compare firms on pricing, rules and evaluations using objective data.
Blueprints
Structured, firm-specific guides for getting through an evaluation.
Cashback & rewards
Points-based cashback on prop-firm purchases through our partners.
Community & news
Firm updates, rule changes and insight from a network of active traders.
Browser extension
Firm context and rewards at checkout, right on the prop firm's own site.
2026 · ShippedDone
StashAI in market
- StashAI public launch
- Rule knowledge base for 11 leading firms
- Nearly 2,000 traders on the product
- Sign-in and account system
NowBuilding
Desktop AI educator & platform
- Desktop AI educator: voice, visuals and in-app guidance
- Comparison directory and rewards engine
- Browser extension
- Broader firm coverage for StashAI
2027Next
Every retail trader
- Desktop AI educator general availability
- Investing, risk and personal-finance curriculum
- Personalized learning paths by experience level
- Premium tier for active traders
Team
Built by a trader and an engineer.
Deep roots in the prop-trading community, matched with the product and AI infrastructure to serve it at scale. Educating traders since 2020.
Co-Founder · Growth & Community
Certified futures trader and finance educator who spent 5+ years building a loyal 12,000-member trading community from the ground up. A trusted voice in the prop-trading space, owning go-to-market, marketing and distribution.
Supported by
Backed by leading technology programs.
Cloud, compute and voice partners helping us build faster and serve traders at scale.
Googlefor Startups
FAQ
Common questions.
What does Prop Firm Stash do?
We build AI products that help retail traders understand what they're getting into: firm rules, risk limits, payouts and the market concepts behind them. We started with prop trading, where the rules are most complex and the information is most scattered.
Is StashAI available today?
Yes. StashAI is live, used by nearly 2,000 traders, and free to use. It covers the rules of 11 leading futures prop firms, with more being added.
What is the desktop agent?
Our next product: an AI educator that runs on your computer, talks with you, draws concepts on screen and guides you through the apps you use. It teaches how investing works, how risk and diversification protect you, and the basics of trading and personal finance. It's in active development.
Do you give trading signals or financial advice?
No. Everything we build is educational. We explain how markets, products and firm rules work so traders can make their own informed decisions. We don't tell anyone what to buy or sell.